The economy being what it is, a woman starts her own eco-friendly, homemade greeting card shop, but the business booms and she has to find a person to help write the cards. She hires a friend who was a phy-ed teacher/coach to help... he doesn't get the whole idea of live, and writes cards from a coach’s point of view, which upsets the customers. Eventually, with the help of many songs, the coach learns what love is, and writes the perfect card for the perfect customer (who he has always admired).